Milk war lacks innovation

So Coles and Woolworths drop milk to $1 a litre here in WA. They claim it is to attract customers.

The 101 of price slashing is that it’s a slippery slide to the bottom.

The price of milk is not a draw card for my family as to which supermarket we choose to do our weekly shopping.

In the basket of shopping goods it comprises a very small proportion. What’s more, most people don’t buy milk just once a week. You want it fresh and so you grab a couple of bottles as you need them.