21 Ways to Improve Your Advertisements

(Written in 1996, this article was later published as a booklet. Whilst it is 10 years old now, it still has some very valuable tips and hints on advertising)

Advertising is an art and a science. Whilst millions of dollars are spent each day on image advertising where the emphasis is on attention, a much smaller amount is being invested in what I call direct advertising where the emphasis is on selling.